The presentation from bestselling author/entrepreneur Rusty Shelton uses humor and memorable stories to challenge assumptions from small business owners and leaders about personal branding\, showing them how to build authentic thought leadership focused on impact\, not ego.
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\nAttorneys are operating in an increasingly skeptical world\, a new reality backed up by a 2022 Gallup study which shows trust in institutions\, firms &\; businesses is at an all-time low.
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\nBut while your audience may no longer trust your company\, they are willing to trust YOU\, if you are visible to them in an authentic\, mission-driven way - a strategy that is particularly important for small \;business owners and leaders \;who often need to punch above their weight class in terms of trust &\; visibility to compete with larger\, more established firms.
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\nBased on a proven framework that Steve Forbes calls &ldquo\;bold and transformational\,&rdquo\; this learning event will show attendees how to:

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Build a meaningful\, authentic personal brand that operates as an on-ramp back to their company &\; positions them to make a bigger impact
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Conduct an online brand audit and make intentional changes to ramp up visibility and impact to drive business goals
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Focus their content marketing efforts on best &\; highest use to build intentional relationships with clients\, strategic partners\, talent and others
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Have a lot of fun along the way
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Rusty often hears from audience members who walked in the door to their presentation with the belief that building thought leadership was an exercise in ego that they left the room not only convinced that they absolutely had to dive in\, but also that they were comfortable doing it based on the tangible\, evidence-based roadmap it provided them. Rusty has delivered this talk around the world to \;organizations such as Harvard Medical School\, Entrepreneurs Organization (EO)\, Women'\;s Presidents Organization (WPO)\, Young Presidents Organization (YPO) and others.

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About Rusty

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Rusty Shelton is a dynamic speaker who uses humor and targeted examples to challenge assumptions about personal branding\, showing audiences how to build authentic thought leadership focused on impact\, not ego. His keynotes are highly reviewed for a mix of story-telling\, candor and practical\, put-it-into-action-next-week guidance &ndash\; showing leaders how to make an impact and build trust in an increasingly skeptical world - and have a lot of fun along the way. He and Paige are partners at Zilker Media\, an award-winning marketing &\; PR agency based in Austin\, TX. He is a successful entrepreneur\, bestselling author with three acclaimed books under his belt\, including his most recent\, The \;Authority \;Advantage: Building Thought Leadership Focused on Impact\, Not Ego\, which is endorsed by Verne Harnish\, Steve Forbes\, Alan Mulally and many others. He is a proud member &\; frequent board member at EO Austin. Learn more at \;www.RustyShelton.com \;or \;www.ZilkerMedia.com. \;